Project
Cycle The Dales
Client
Yorkshire Dales National Park Authority
Brief
In 2024 we were commissioned by UnLtd to produce an inspirational, high end case study video about Cambridge based personal trainer and social entrepreneur Liam Rushmer as he discusses the inspiration behind his popular mobile gym. The video features footage of the gym being used in the community with regulars who use it for leisure and health benefits. The film features interviews with gym members and a heartfelt case study by a gym member who has now in training to become an instructor.
Impact
The film has since been shared across UnLtd’s social media channels gaining thousands of views also serves as a resource for UnLtd and Sport England on their Movement for Change initiative.
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