Project
The Importance Of Being Earnest
Client
English Touring Theatre
Brief
We were commissioned by English Touring Theatre and Leeds Playhouse to produce an engaging production trailer between 30 – 50 seconds long that they could share across the socials of every theatre booked for their 6-venue tour. A dynamic trailer was requested, one that carried the energy of the performers and celebrated that this was a version of TIOBE with an all black cast.
Impact
The trailer which has been viewed thousands of times was a massive driver for audience engagement ahead of the tour, increasing ticket sales and helping ETT earn 5 star reviews from major tabloids and broadsheets.
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